Websites, IDX & Lead Generation

Agent websites, IDX and lead-generation platforms with AI-built pages, ads and home-value tools.

An agent website earns its keep when it generates leads, and AI has moved into both halves of that: AI builds and writes the site (pages, blog posts, home-value content) and AI answers the leads it produces. This category lists site and lead-gen platforms that have shipped a named AI feature; CRMs that include IDX sites live in the CRM category.

Placester is the budget entry at $59/mo with a 14-day trial and AI-written content from $15/mo; AgentFire ($165/mo plus setup) is brand-first, with its AI in the $50/mo Plus add-on. Real Geeks ($399/mo plus setup) and Sierra Interactive ($299.95/mo annual) are IDX-plus-CRM platforms where the AI texting ISA is an add-on ($49/mo at Real Geeks, $199/mo at Sierra). Luxury Presence is the premium tier, priced by quote, with AI marketing specialists for blog, SEO and ads. Ask in every demo whether the site is yours if you leave, how IDX is licensed in your MLS, and what the AI follow-up costs on top.

Featured spot open. Put your tool at the top of this category for $149/month.

Feature your tool

AgentFire

Brand-focused real estate websites with hyperlocal tools, home-value pages and AgentFire Plus AI content.

AI: AgentFire Plus: Content Magic long-form AI articles and AI-powered #DRIP email/text campaigns

Solo agentsTeams

From $165/mo$165/mo + $800 setup · One-time setup + per month

View details

Luxury Presence

Premium real estate website, SEO and marketing platform with AI CRM and lead nurture for agents and brokerages.

AI: Presence AI: AI CRM and lead-nurture texting, plus AI Blog, SEO and Ads 'marketing specialists'

Solo agentsTeamsBrokerages

Quote-basedQuote-based

View details

Placester

Real estate website builder with IDX for agents, teams and brokers, featuring an AI site builder and content assistant.

AI: AI Website Builder & Editor, AI Content Assistant, AI-written blog Content Automation add-on

Solo agentsTeamsBrokerages

$59/moPer month flat · free trial

View details

Real Geeks

IDX website, CRM and paid lead-generation platform for agents and teams with the Geek AI texting assistant.

AI: Geek AI Text instantly replies to and qualifies leads by SMS; Geek AI CRM insights

Solo agentsTeamsBrokerages

From $399/mo$399/mo + $500 setup · Per month flat

View details

Sierra Interactive

IDX websites plus CRM for agents and teams, with the Lead Engage AI nurture add-on acting as a virtual ISA.

AI: Lead Engage AI texts and nurtures leads 24/7 as a virtual ISA

Solo agentsTeams

From $299.95/mo$299.95/mo (annual prepaid) · Per month flat, 12-month agreement

View details

Quick answers

How much does AI website and lead-gen platform software cost for a real estate agent?

4 of the 5 tools post a price; 1 is quote-based (priced to your business after a demo). Among the 4 with a flat monthly price, the range runs from $59/mo (Placester) to $399/mo (Real Geeks).

Which website, IDX and lead-generation platforms offer a free trial or a free plan?

Free trial: Placester. The other 4 start with a demo or a quick signup.

Which website, IDX and lead-generation platforms fit a solo agent?

AgentFire, Luxury Presence, Placester and Real Geeks are listed as a fit for a solo agent. The other one is built for teams and brokerages.

Who do these website, IDX and lead-generation platforms serve: solo agents, teams or brokerages?

Tools that name the segment on their own site: Solo agents 5; Teams 5; Brokerages 3.

When were these listings last checked?

On Oct 23, 2026, against each vendor's own site and pricing page. Vendors change plans often; anything a reader or vendor flags is fixed, usually the same day. Corrections: support@aiforrealestateprofessionals.com.